9 Local Seo Tips For Real Estate Sites

• 9 Local Seo Tips For Real Estate Sites Near Me
• 9 Local Seo Tips For Real Estate Sites For Real
• 9 Local Seo Tips For Real Estate Sites For Beginners

There are a lot of tips out there for boosting local SEO for real estate investors, but what actually works and what doesn't? Should your keyword density be 4% or 7%? How many local citations should you actually be on? What's the deal with linking?! Don't worry, we're going to go over all of that. Ranking your real estate investing business in local Google searches will be as easy as 1, 2, 3.

Why Local SEO for Real Estate Investors is Important

First and foremost, you need to understand why local SEO is important for your real estate investing business. I know, I know, we talk about this a lot. But we do it because this is crucial for ranking your real estate investing business in Google searches. Remember, organic ranking is the cheapest way to get the best quality leads for your business.

Not only is ranking organically the cheapest way to get leads, but being found in local searches leads to a higher conversion rate. HubSpot found that in 2017, '76% of local searches result in a phone call.'

The Best Real Estate SEO Blog: If you're looking for the best seo tips, you should really check out Backlinko. We touch on SEO tips here. But they are SEO experts. About real estate seo company's and real estate seo services: We do have an SEO program in addition to our LeadSites at Easy Agent Pro. Tackling real estate SEO is difficult and requires the ideal blend of broad content and hyper local information. So we looked at the brands and companies that dominated the real estate SEO space, and compiled their best strategies and real estate SEO tips to gain organic market share. Your a real estate agent and you want to rank on the first page of Google, but ranking organically for local SEO seems too challenge, well fear not, search engine optimization for real estate agents doesn't have to be the hard. It just takes some understanding of SEO for REALTORs® combined with proper content marketing.

That mean the majority of local searches results in that person reaching out to the business they found. Because you're a real estate investor, all of your business is local regardless of what kind of real estate investing you do. If you're not showing up in local searches, then you're missing out on 76% of potential leads!

Now that you're convinced that local SEO is important for real estate investors, let's talk about how to show up in more search results. Remember, the majority of leads go online to look for businesses like yours to solve their house problems.

1. Your Google My Business Address CANNOT be a P.O. Box

This might sound obvious, but you'd be surprised how many real estate investors list a PO box as their business's address. The short answer is: do not do that. Let's talk about the long answer.

We understand that most real estate investors don't have an office that they work out of. Most investors are working out of their home. Understandably, you wouldn't want to be putting your home address out there for people to find you at. It puts your personal life, your family, and your personal assets at risk. We get that. Especially if you're sending out mail and getting angry threats from people who think you're trying to cheat them out of their house. You definitely wouldn't want your home address right there so they can find you.

However, just because you don't want to give your home address doesn't mean a PO Box is a clever work around. Google's business guidelines clearly states:

'Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable.'

There's no tricky wording that you can find a loophole in. It's stated in black and white on their guidelines page. But why are PO Boxes not allowed? Let's talk about that.

Remember that you're trying to rank your real estate investing business for local SEO. When Google is ranking your local business, the algorithm wants to know that you have a brick and mortar location that people can visit when they search for your services online. Yes, the algorithm knows what a PO Box address is.

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You need to also keep in mind that when someone searches for a local business they are engaging in a micro-moment search. They want someone they can go to for help. If they see your business address is a PO Box, they're less likely to think your business is serious because they can't physically visit you. This is why ranking high in local SEO for real estate investors means you need a brick and mortar location.

You don't have to go get an entire office building. In every city's business district there are small office blocks you can rent, some of them are just a few rooms. If your real estate investing team is you and maybe two others, that's all you need! Plus, rent for small office blocks isn't that much. If you want to rank high in local searches, getting a physical location is absolutely worth it.

2. Each Business Needs Its Own Phone Number

Duh, right? You wouldn't want the same phone number for a pet shop being used for a furniture store. The same goes for your different real estate investing businesses. Most successful real estate investors don't just focus on one type of investing. You'll find investors who fix and flip houses, birddog houses, wholesale houses, and buy and sell land. Every different type of real estate investing you do is a completely different type of business.

Think of it this way: would you market your wholesaling services the same as your house buying services? No, because each type of service functions differently. That's why each different type of real estate investing needs its own website (we talked about why you need a wholesaling website in this article). On each of your dedicated websites needs to have a contact phone number on the page. Why?

When Google indexes websites it reads all of the information on the page. If there are different websites with the same contact phone number, Google will think there's something fishy going on. If Google gets suspicious of a business, it won't rank it high in searches. If you're trying to boost local SEO for real estate investors, you need to have different information for each type of business you conduct.

We realize that you don't want to have 4 different phones or phone numbers for your business. That's a little ridiculous. Don't worry, we have a simple solution for that. There's a feature that's included with LeadPropeller called 'Local Numbers' – we have an entire article about it here, so we'll do a crash course right now.

The LeadPropeller local numbers feature helps improve local SEO for real estate investors because it allows you to have an unlimited amount of phone numbers, with local area codes, forward to any phone of your choosing. That means you can have a different phone number appear on your wholesaling website, house flipping website, and so on all forward to one device. Awesome, right?! You can have local business phone numbers to make Google happy, but in reality you'll still only have your one business phone. Pretty nice, right?

3. Don't Stuff Your City Name Everywhere

Well, unless it's in the name of your company – that's a little different. If your real estate investing business is named something like 'San Fransisco House Flippers', then you can't avoid putting your city's name everywhere. That's ok, that's a different situation.

What we're talking about here is jamming your city in places that it shouldn't be. For example, you don't want to have every page on your website read 'About Us in San Fransisco', or 'San Fransisco Contact Us'. This is just as bad as keyword stuffing. Google will see it, and Google won't like it.

Instead, use your local city sparingly. Put it in appropriate places and make it feel organic in sentences. For example, in your 'About Us' page, your first paragraph can read something like this:

We buy houses in San Antonio and surrounding areas. We're from San Antonio and take pride in helping homeowners sell their house fast and without hassle. Since the beginning the focus has been on helping people by providing a fast sale of a home. This opens up a lot of options for people that have felt stuck and unsure of what to do or who to turn to. If you're in the San Antonio area and need to sell your house fast, give us a call!

This opening paragraph uses the local area, as well as important relevant keywords such as 'sell your house fast', 'we buy houses', and 'fast sale of a home'. By having your business keywords organically written with your local area, Google will know that your real estate investing website accurately represents your business. Practicing keyword density like this is a sure way to boost local SEO for real estate investors and get to the top of search results.

This is all SEO – I Don't Have the Time for That

At the end of the day you're a real estate investor, not an online marketing expert. Yes, ranking in local SEO for real estate investors takes time. Time that you just don't have, if we're being honest. Your time is much better spent contacting leads and closing deals. We understand that.

At LeadPropeller, we have a team of highly skilled professionals who specialize in ranking your business in local SEO for real estate investors. Our SEO service will make sure your website is optimized for local searches to make sure you get the best quality leads! Have a question about how our services work, or want to get your SEO service? Give us a call at (210) 999 – 5187, we'd love to talk to you.

What you'll learn:

• How to avoid screwing up your real estate investor website so that you can generate more leads and deals
• How to avoid repulsing motivated sellers and instead having them want to do business with you instead of your competition
• How to *capitalize* on the trend of people searching for services on their mobile devices
• How to 'shut out' your competition from getting the same leads as you on the internet

How do real estate brands and publishers use content to rank higher? What are their real estate SEO tips and strategies, and how can you adopt them for your own business and claim your market share in the future?

Tackling real estate SEO is difficult and requires the ideal blend of broad content and hyper local information. So we looked at the brands and companies that dominated the real estate SEO space, and compiled their best strategies and real estate SEO tips to gain organic market share. But first…

What is SEO for real estate?

SEO is an acronym for search engine optimization, but in the real estate industry optimization efforts focus largely on winning at local SEO. Local SEO strategies rely on area-specific content and pages to increase geographic relevance.

9 Local Seo Tips For Real Estate Sites Near Me

Here are the strategies we recommend for any SEO working in the real estate space.

1. Create multiple pieces of content around the same topic with different key terms.

Step one to conquer real estate SEO? Create numerous pieces of content on the same topic. The more content you create, the more opportunities you have to target your desired keywords. For example, 'Home' and 'House' as well as 'Rent' and 'Rental' searches both have large search volumes with different results.

9 Local Seo Tips For Real Estate Sites For Real

Let's say you're trying to rank 'homes for rent.' Google won't recognize you as an authority in this matter if you only have a post about it.

Here's how to start building the most proven real estate SEO strategy, Content Hubs:

• Create a series of blog posts with long-form, in-depth content on a topic.
• Consider customer needs beyond the decision to rent. In our study, we saw real estate SEO powerhouses like Zillow engage in this strategy to capture customers at every stage of the customer journey.
• Expand content that helps customers overcome certain challenges based on what they are looking for online.

For brands positioning themselves as experts in the real estate game, quality content is crucial, but quantity is important as well: as you find keywords based on what your customers are looking for, you need to create enough great content to give you the ability to target those keywords.

2. Create city-specific content.

Google operates specialized search engines that focus on local content, and there is a huge opportunity to get traffic from local searchers. According to our report, only New York City has established, competitive city-specific sites dominating market share.

This is in line with the 'big fish-small pond' mentality. Google and the other search engines want to provide users with the most relevant and useful information, especially in the case of real estate SEO, that means returning local results. Be local and be useful by creating content around your city's:

• Landmarks, attractions, points of pride
• Sports teams
• Restaurants and shopping
• Schools and neighborhoods

9 Local Seo Tips For Real Estate Sites For Beginners

3. Provide online tools such as mortgage calculators.

This type of helpful content is in high demand, with the highest search volume in the entire vertical (with four dedicated calculators in the top ten alone). This mid-stage content gives real estate companies the opportunity to engage with consumers earlier in the customer journey.

People love these kinds of tools. Widely searched calculators include:

• Investment property calculator
• Mortgage payment calculator
• FHA mortgage calculator
• Best mortgage calculator
• Cost of buying a house calculator
• Home loan calculator
• Real estate calculator

Numerous sites enable you to install such calculators on your website; start by searching 'Install a free mortgage calculator' and proceed from there.

4. Align yourself with reputable publishers.

Contribute content, retarget, or advertise on publishers that have high visibility in your categories.

Contributing content to reputable publishers within the real estate industry, you are helping to ensure that some of their brand authority will rub off on you. Not only does it borrow from the, 'You are the company you keep' adage, Google views the backlinks you receive as a trust signal that you're an authority in your niche.

The top-performing sites, according to our report, are: Gravity guygaming potatoes recipes.

5. Make sure your site is mobile friendly.

Mobile is changing the way brands interact with potential buyers and renters. 72% of buyers have searched for a home on mobile, and younger buyers are particularly likely to rely on smartphones and tablets. In fact, 58% of millennial home buyers found their home on a mobile device.

On the rental side, 67% of renters use mobile devices to search for apartments, and just over half of all apartment searches take place on smartphones.

For brands positioning themselves as experts in the real estate game, quality content is crucial, but quantity is important as well: as you find keywords based on what your customers are looking for, you need to create enough great content to give you the ability to target those keywords.

2. Create city-specific content.

Google operates specialized search engines that focus on local content, and there is a huge opportunity to get traffic from local searchers. According to our report, only New York City has established, competitive city-specific sites dominating market share.

This is in line with the 'big fish-small pond' mentality. Google and the other search engines want to provide users with the most relevant and useful information, especially in the case of real estate SEO, that means returning local results. Be local and be useful by creating content around your city's:

• Landmarks, attractions, points of pride
• Sports teams
• Restaurants and shopping
• Schools and neighborhoods

9 Local Seo Tips For Real Estate Sites For Beginners

3. Provide online tools such as mortgage calculators.

This type of helpful content is in high demand, with the highest search volume in the entire vertical (with four dedicated calculators in the top ten alone). This mid-stage content gives real estate companies the opportunity to engage with consumers earlier in the customer journey.

People love these kinds of tools. Widely searched calculators include:

• Investment property calculator
• Mortgage payment calculator
• FHA mortgage calculator
• Best mortgage calculator
• Cost of buying a house calculator
• Home loan calculator
• Real estate calculator

Numerous sites enable you to install such calculators on your website; start by searching 'Install a free mortgage calculator' and proceed from there.

4. Align yourself with reputable publishers.

Contribute content, retarget, or advertise on publishers that have high visibility in your categories.

Contributing content to reputable publishers within the real estate industry, you are helping to ensure that some of their brand authority will rub off on you. Not only does it borrow from the, 'You are the company you keep' adage, Google views the backlinks you receive as a trust signal that you're an authority in your niche.

The top-performing sites, according to our report, are: Gravity guygaming potatoes recipes.

5. Make sure your site is mobile friendly.

Mobile is changing the way brands interact with potential buyers and renters. 72% of buyers have searched for a home on mobile, and younger buyers are particularly likely to rely on smartphones and tablets. In fact, 58% of millennial home buyers found their home on a mobile device.

On the rental side, 67% of renters use mobile devices to search for apartments, and just over half of all apartment searches take place on smartphones.

Looking at customer preferences and behavior, it is clear that brands need to ensure that their sites are optimized for all major devices. In addition, Google is moving to a mobile-first index that prioritizes the mobile version of a brand's website.

We have compiled a snapshot of the mobile leaders in two major markets in the US: New York and Los Angeles.

Love these real estate SEO insights?

Check out our full report to see which brands and publishers are dominating different business lines in real estate SEO, as well as deep dives into specific brand strategies, the real estate customer journey, and tactical guidance.